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Flesch Reading Ease
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Scores 0-100 - higher = easier to read
0 Very hard 30 50 70 90 Very easy
60-80 is the ideal range for most web content
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Words
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Sentences
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Grade level (FK)
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Readability Best Practices

Write content that people and AI both love

Shorten your sentences

  • Aim for an average of 15-20 words per sentence
  • Split long sentences at "and", "but", or "because"
  • One idea per sentence - readers scan, not read
  • Short sentences after long ones create natural rhythm

Choose simpler words

  • Swap multi-syllable words for shorter alternatives
  • "Use" beats "utilise" - "help" beats "facilitate"
  • Don't dumb it down - clear language signals expertise
  • Jargon is fine if your audience knows it; explain it if not

Why readability helps SEO

  • Easier content = lower bounce rates = stronger rankings
  • AI tools (ChatGPT, Perplexity) prefer clear, citable text
  • Google's NLP rewards natural, flowing writing
  • Readable content earns more links and shares

Want content that actually ranks?

Readable content is just the start. We research, write, and publish SEO-optimised articles to your site every month - so you can focus on running your business.