Privacy Policy

Overview

The Wizard of Outreach ("we", "us", or "our") operates wizardofoutreach.com.au. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website or services.

By using our website or engaging our services, you agree to the collection and use of information in accordance with this policy.

Information we collect

Information you provide

• Contact information: Name, email address, company name, and website URL when you submit a form or book a call.
• Communications: The content of messages you send us through contact forms or email.
• Billing information: Payment details processed securely via our payment provider (we do not store card numbers).

Information collected automatically

• Usage data: Pages visited, time spent, referring URLs, and browser/device type via analytics tools.
• Cookies: Session cookies required for site functionality, and analytics cookies (Google Analytics) which you can opt out of.

How we use your information

• To respond to enquiries and provide our services
• To send you service-related communications (audit reports, strategy updates, invoices)
• To improve our website and service quality
• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Data sharing

We may share your information with:

• Service providers: Tools we use to deliver our service (Google Analytics, email platforms, project management software). All providers are bound by data processing agreements.
• Legal requirements: Where required by law or to protect our rights.

Connected accounts and third-party platform data

To deliver our services, we ask you to connect accounts you control. With your authorisation, we access:

• Google Search Console: your site's search performance data (queries, impressions, clicks, positions) and coverage/indexing information, used to measure and improve your search visibility.
• Google Analytics (GA4): aggregated website traffic and engagement data, used for reporting and to guide our work.
• WordPress (your website): access to publish and update content and technical settings that you have approved.

We connect to Google services using OAuth. We never see or store your Google password; access is granted by a token you can revoke at any time from your Google Account security settings, or by asking us. We store these access tokens encrypted, use them only to provide the services you have engaged us for, and do not use this data for advertising or sell it to anyone.

Google API Services User Data Policy (Limited Use)

The Wizard of Outreach's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• We use Google user data only to provide and improve the user-facing features described in this policy.
• We do not transfer or sell this data to third parties for advertising, resale, or other unrelated purposes.
• We do not use this data to train generalised or non-personalised artificial-intelligence or machine-learning models.
• Humans do not read this data except with your explicit consent, where necessary for security or to comply with the law, or where the data has been aggregated and anonymised.

[Confirm the exact OAuth scopes requested and this wording against the current Google API Services User Data Policy before publishing.]

Data retention

We retain personal information for as long as necessary to provide our services and comply with legal obligations. Client data is retained for 7 years following the end of our engagement for tax and legal compliance purposes. You may request deletion of your data at any time (subject to legal retention requirements) by emailing us.

Your rights (Australian Privacy Act)

Under the Australian Privacy Principles (APP), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Complain about a privacy breach

To exercise any of these rights, contact us at privacy@wizardofoutreach.com.au.

Cookies

We use essential cookies required for site functionality and optional analytics cookies. You can disable cookies in your browser settings. Disabling analytics cookies does not affect your ability to use the site.

Security

We implement industry-standard security measures including HTTPS encryption, access controls, and regular security reviews. No method of transmission over the internet is 100% secure - we cannot guarantee absolute security but take reasonable steps to protect your information.

Contact

For privacy enquiries or to exercise your rights, contact us at:

The Wizard of Outreach
Email: privacy@wizardofoutreach.com.au
Website: wizardofoutreach.com.au

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.